The Sacramento Tree Foundation is a community benefit organization working to grow thriving communities through stewardship of our urban forest. 

Strategic Plan

This strategic plan is intended to be a guiding document for the Sacramento Tree Foundation's Board of Directors and management team.

It defines the vision and the goals of the Tree Foundation for the period FY2020-2022. Plans for the Tree Foundation's programs and services are meant to flow from this strategic plan and support it. This strategic plan was adopted by the Tree Foundation's Board of Directors in June 2019.


GOAL 1: Be a catalyst for community awareness and action 


Desired Outcomes by June 2022

1.1  Support neighborhood leadership to galvanize local transformation, especially in under-canopied neighborhoods


We increase by 10% the distribution of Sacramento Shade trees to under-canopied neighborhoods    

1.1.2 All NeighborWoods initiatives are community-driven
We hold annual neighborhood leadership summits
All NeighborWoods initiatives adopt and regularly utilize our community action toolkit
1.2 Expand youth understanding and activities to grow the urban forest 1.2.1

All school districts in Sacramento County and one school in each of the other counties in the Greenprint region participate in our youth educational programming

1.2.2 50% of our educational programming occurs in schools in under-canopied communities
Our native tree propagation programming is amended to provide a service-learning component, incorporating learning objectives and community service for use by educators
1.3 Expand the appreciation and awareness of the importance of tree canopy to all ages and all neighborhoods--and their responsibility for its well-being and health  1.3.1

We establish one new partnership to grow the urban tree canopy with organizations that focus on public health, ecological health, and social equity

We widely broadcast our Green Prescription findings to the planning and public health sectors
1.3.3 We recalibrate our brand to clearly communicate the many benefits of a thriving urban forest The public’s urban forest literacy increases due to our effective messaging and programming
1.3.4 The public’s urban forest literacy increases due to our effective messaging and programming
1.4 Successfully advocate for policies that support a thriving urban forest  1.4.1

Original members of the Greenprint compact, reflecting 22 cities and 6 counties, renew their active commitment to champion and grow our region’s urban forest

We influence new residential solar requirements from interfering with growth of the urban canopy
1.4.3 We work effectively with municipalities to ensure urban planning includes good urban forest planning
1.4.4 We actively encourage enforcement of municipal street tree, parking lot shade tree, and tree protection ordinances
1.4.5 The number of people advocating on our behalf grows due to our effective messaging and programs
1.5 Expand and celebrate our team of volunteers 1.5.1

Our number of volunteers grows by 50%

1.5.2 We expand our number of volunteer planting leaders through greater recruitment and retention
1.5.3 Our community scientist programming expands to address urgent urban forest issues


GOAL 2: Grow and steward our urban forest


Desired Outcomes by June 2022

2.1 Grow our region's urban tree canopy 2.1.1

The Sacramento Shade program leads to the planting of 35,000 trees and has a lifetime carbon value of 80,000 tonnes

2.1.2 Through our Sacramento Shade program, we increase our tree survivorship rates
2.1.3 The street tree campaign plants a total of 40,000 trees and has a lifetime carbon value of 200,000 tonnes, with a focus on planting in under-canopied communities
2.1.4 We inform all school districts in Sacramento County and at least one school district in each county of the Greenprint region about ways new and retrofitted campuses can comply with new state tree canopy requirements
2.1.5 Twelve new developments achieve Greenprint Neighborhood certification
2.2 Expand and steward natural habitats 2.2.1 The NATURE program plants 4,500 trees and cares for 4,000 annually
2.2.2 We establish at least one new partnership similar to NATURE/Sacramento County to increase our restoration efforts
2.2.3 Through our Restore Our Native Oaks program, we increase the number and diversity of native trees in our region
2.3 Support the management of mature trees 2.3.1 A broad scale messaging campaign educates community members on mature tree care
2.3.2 Our advocacy efforts and educational campaigns help protect mature trees from removal during waterwise landscape changes
2.3.3 Under-canopied neighborhoods in at least one municipality receive financial or pro-bono support for the care or removal of mature trees
2.4 Grow Urban Wood Rescue's influence and impact 2.4.1 Urban Wood Rescue (UWR) develops educational programming that inspires content for similar ventures in other regions
2.4.2 UWR is an influencer in the urban wood industry and uplifts the regional urban wood market
2.4.3 UWR pioneers a public, private, and non-profit carbon storage program as a key component for wood utilization
2.4.4 UWR is financially sustainable and able to contribute to other Tree Foundation programming
2.5 Leverage scientific and professional knowledge to ensure we are following best practices 2.5.1 Our Technical Advisory Committee regularly reviews our content and urban forest practices for Sacramento Shade
2.5.2 Through our relationships with regional nurseries, we distribute a greater diversity of trees that are climate appropriate


GOAL 3: Ensure our organization's health


Desired Outcomes by June 2022

3.1 Build a culture of philanthropy internally and externally 3.1.1

Overall philanthropic giving increases by 100%

3.1.2 Our number of donors increases by 100%
3.1.3 Unrestricted funds increase by 100%
3.1.4 We successfully achieve our Hanami Line capital campaign goal
3.1.5 Staff and Board are well-trained and equipped to inspire others to give
3.2 Foster a cohesive staff and Board that exhibit expertise, engagement, and passion for our work 3.2.1 Staff and Board jointly monitor progress on achieving desired outcomes from the strategic plan
3.2.2 Staff and Board can fluently share with others the Foundation's mission, guiding principles, and core values
3.2.3 Staff and Board engage in regular opportunities to learn about each other and important issues relevant to the Foundation
3.2.4 Board members' relationships and skills advance the Foundations' priorities
3.3 Continuously develop our competencies and capacities to deliver on our mission 3.3.1 New relationships with community organizations, higher education institutions, and government agencies enable us to grow our knowledge base and practices
3.3.2 Our programs are supported by workforce development organizations when most impactful
3.3.3 Staff are continually provided with professional enrichment
3.3.4 We fill staff and Board positions with qualified individuals whose diverse backgrounds reflect the communities in which we serve
3.3.5 We utilize upgraded technological hardware and software that enables us to be more efficient and impactful in our programming
3.3.6               We annually assess our processes, practices, and tools to grow staff impact